Getting the Most from Your Yellow Pages Advertising : Maximum Profit at Minimum Cost Free Download


Ebook Getting the Most from Your Yellow Pages Advertising : Maximum Profit at Minimum Cost in PDF - Download Free! Category: Graphic Design
Language: English
Format files: PDF, EPUB, TXT, DOC
The size of the: 825 KB
City - Country: United States
The author of the book: Barry Maher
Edition: Barry Maher & Associates
Date of issue: 30 Jul 2006
EAN: 0978732103
ISBN: 9780978732103

Full description of the book "Getting the Most from Your Yellow Pages Advertising : Maximum Profit at Minimum Cost":

The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. .How much should I be spending? .What kind of ads should I have? .How big should those ads be? .What headings should I be under? .What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a PDF complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing. As TIME magazine says, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. ÝHe's¨ easily the most widely respected consultant, speaker, writer on the subject."


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About the author Barry Maher

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