How We Decide Free Download


Ebook How We Decide in PDF - Download Free! Category: No data
Language: English
Format files: PDF, EPUB, TXT, DOC
The size of the: 3.82 MB
City - Country: United States
The author of the book: Jonah Lehrer
Edition: Brilliance Corporation
Date of issue: 09 Feb 2009
EAN: 142337648X
ISBN: 9781423376484

Full description of the book "How We Decide":

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason?and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads PDF us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"?from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and ePub improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?


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About the author Jonah Lehrer

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