New Product and Brand Management : Marketing Engineering Applications Free Download
Category: Business Strategy|
Format files: PDF, EPUB, TXT, DOC
The size of the: 1.84 MB
City - Country: Harlow, United Kingdom
The author of the book: Gary L. Lilien
Edition: Pearson Education Limited
Date of issue: 01 May 1999
Full description of the book "New Product and Brand Management : Marketing Engineering Applications":This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL, 1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to courses in new product development and brand management, allowing professors to integrate quantitative applications into these courses.
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