Advertising Account Planning : Planning and Managing an IMC Campaign Free Download
Category: Sales & Marketing|
Format files: PDF, EPUB, TXT, DOC
The size of the: 9.46 MB
City - Country: Armonk, United States
The author of the book: Donald W. Jugenheimer
Edition: Taylor & Francis Inc
Date of issue: 11 Feb 2011
Full description of the book "Advertising Account Planning : Planning and Managing an IMC Campaign":Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
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