Advertising Organizations and Publications : A Resource Guide Free Download


Ebook Advertising Organizations and Publications : A Resource Guide in PDF - Download Free! Category: Advertising
Language: English
Format files: PDF, EPUB, TXT, DOC
The size of the: 733 KB
City - Country: Thousand Oaks, United States
The author of the book: John Philip Jones
Edition: SAGE Publications Inc
Date of issue: 20 Apr 2000
EAN: 0761912371
ISBN: 9780761912378

Full description of the book "Advertising Organizations and Publications : A Resource Guide":

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.


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About the author John Philip Jones

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