The Last Lingua Franca : English Until the Return of Babel Free Download
Category: Language: History & General Works|
Format files: PDF, EPUB, TXT, DOC
The size of the: 477 KB
City - Country: London, United Kingdom
The author of the book: Nicholas Ostler
Edition: Penguin Books Ltd
Date of issue: 04 Nov 2010
Full description of the book "The Last Lingua Franca : English Until the Return of Babel":In this provocative and persuasive new book, Nicholas Ostler challenges our assumption that English will continue to dominate as the global lingua franca. Drawing on his encyclopaedic knowledge of world languages and their history, Ostler reveals that just as past great languages like Latin and Sanskrit have died out, so English will follow. The influence of English now is hard to exaggerate - it is the world's preferred medium for business, science and entertainment, and is claimed to be a basic educational tool like mathematics or computing. So is it here to stay? For the last four centuries, the PDF dominant world power has been English-speaking, but the global balance of power is shifting. And in countries like Brazil, Russia and China, English plays no part in the national tradition. Although globalization has helped the rise of English, trade, migration, economic development and technological innovation are now changing the way we access and use language. Ostler shows how we are headed towards a much more multilingual and diverse future. And as English retreats, no single language will take its place. We can embrace this future but first we need to accept it: the last competitive advantage of native English ePub-speakers will soon be consigned to history.
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