The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market Free Download


Ebook The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market in PDF - Download Free! Category: Management & Management Techniques
Language: English
Format files: PDF, EPUB, TXT, DOC
The size of the: 317 KB
City - Country: Cheltenham, United Kingdom
The author of the book: Peter Curwen
Edition: Edward Elgar Publishing Ltd
Date of issue: 09 Jan 2009
EAN: 1848441118
ISBN: 9781848441118

Full description of the book "The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market":

Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten year appraisal of the companies involved in the entire telecommunications, media & technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative PDF.Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.


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About the author Peter Curwen

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