Advertising : Principles and Practice Free Download

Ebook Advertising : Principles and Practice in PDF - Download Free! Category: No data
Language: English
Format files: PDF, EPUB, TXT, DOC
The size of the: 440 KB
City - Country: Upper Saddle River, United States
The author of the book: William Wells
Edition: Pearson Education (US)
Date of issue: 08 Dec 1999
EAN: 0130835714
ISBN: 9780130835710

Full description of the book "Advertising : Principles and Practice":

The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.

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About the author William Wells

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