Advertising : Principles and Practice Free Download
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Format files: PDF, EPUB, TXT, DOC
The size of the: 440 KB
City - Country: Upper Saddle River, United States
The author of the book: William Wells
Edition: Pearson Education (US)
Date of issue: 08 Dec 1999
Full description of the book "Advertising : Principles and Practice":The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
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